Branded Content–Universal Studios “The Boss” Alamo Drafthouse Marketing

Universal Studios, Los Angeles, asked us to create and produce content for their latest Melissa McCarthy film The Boss. Let’s just say we were more then excited at the opportunity of working with such a comedic genius as Melissa. Over the course of 8 hours we created lots of content and global greetings for various studio departments. Among the content we created was this piece for Alamo Drafthouse. The backhanded compliment style of comedy worked so well that the piece gained national recognition across all the major entertainment trades.