Vera Health

 

THE ASK:

When Vera Health wanted to launch an online health insurance brand aimed at freelancers, they reached out to Gamma Blast Studios to create the most relevant content to attract this group on social media.

THE SOLUTION:

Gamma used data insights to target the freelancer lifestyle and determine the group’s most popular careers and interests in various areas of the country. A series of online ads and spots boosted awareness in the new brand with the content customized by location.