The Nashville Predators had a problem. The team’s website, where it sells tickets, ranked among the lowest for visits in the NHL. To boost web traffic and interest in the team, Gamma Blast Studios created "Beneath the Ice," an online and social documentary series that goes behind the scenes to explore the lives of the players.

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Pekka Smile

The series received:

  • More than three million digital interactions
  • An average YouTube replay viewership of 70,000 viewers an episode
  • Web traffic consistently in the top 10 in the NHL

DIGITAL SERIES Nashville Predators

Season 1 “The Swedes”

Season 3 “Beginnings

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