As video marketers who create content for TikTok and use it daily, we’re bracing for the potential impact of a TikTok ban. As TomPetty says, “The waiting is the hardest part!” While the prospect of losing this popular platform is concerning, we’re preparing strategies to adapt our clients’ content and reach through alternative channels. Here’s…

Here are the top four video content questions answered. Question: How Do You Make Video Content that Helps Close a Sale? You make an explainer video and post the play button front and center on your website like our client, Integral. Gamma client Timothy Nobles says it’s helping people understand the product quicker, which moves…

The internet is full of blog posts about how to get more audience on YouTube. You’ll see lists of tips on how to write engaging titles, improve your thumbnails, and infuse relevant keywords. Lots of good content out there. Within many articles, you may see the phrase, “Figure out what your audience wants.” This idea…

Step #1 — Use Data to Fine-Tune Your Audience’s Interests People tell marketers every day what they prefer. Whether it’s in interactions on social media, discussions in community forums, or blog posts, consumers are signaling their interests like never before. The most tuned-in marketers use these leading insights to their advantage, by using audiences’ interests as…

How to Grow Volume for a Service Line Using Video If you’re marketing a high-dollar service, you may want to consider video for serious results. Video works to market a service because it’s the perfect way to show, tell and demonstrate empathy. Video moves people to act since they can see what to expect so…

Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…