CHALLENGE
Chem-Dry needed a way to connect with women aged 45 and older to increase bookings for carpet cleaning services.

STRATEGY
Rather than leading with a sales pitch, Gamma Blast chose to entertain. We partnered with dog influencer Ralphie (@ralphieland), whose playful persona and message of redemption would resonate with Chem-Dry’s pet-owning audience. Collabs with Ralphie expand Chem-Dry's reach.

CREATIVE
Inspired by nostalgic talk shows, Gamma Blast created "Real Talk"—a social video series starring Ralphie as its host on Meta and YouTube. With 20 scripted videos and a writing team behind him, Ralphie tackled topics like second chances for pets, people, and their carpets.

RESULTS
The campaign generated a 200% increase in organic engagement and a trackable rise in service bookings. And... Chem-Dry renewed Ralphie for Season 2!