#City I Love campaign | Travel Social Content 


Given the choice, many people would choose to do other things than interact with a car insurance company. To help Direct Auto Insurance engage with prospective buyers, Gamma Blast Studios used data to find influencers who resonated with the brand’s audiences in ten of the company’s markets.

Direct distributed the videos in social and blog content to attract customers in the social feed and in search. The highlighted attractions in each community brought awareness to the brand with the videos drawing more than 2.4 million post engagements in its first campaign. The series has been so popular Gamma is creating a second year’s worth of content!

“We have worked with Gamma Blast for the past three years. Their creativity and data-driven approach has resulted in videos that have resonated with our audiences and given us a great ROI.”

– Jere Warren, Direct Auto Insurance