Custom Data Strategy and Adaptive Content for Pilots

How to do you improve the training of an airline’s pilots? Methodically integrate data with content to tailor the material to viewers’ needs.

In a multiyear project, Gamma Blast Studios is working with FedEx to implement a custom data strategy, content formulas, department training for sustainable results and continuing audience research to improve training engagement and efficiency.

Already, the work has answered longstanding client pain points surrounding content preference and has greatly improved pilot satisfaction and safety.

“Gamma Blast is such an amazing partner. Its data-driven and values-based approach to business has been a great fit for FedEx.” – Matt Morley, FedEx