Custom Data Strategy and Adaptive Content for Pilots
How to do you improve the training of an airline’s pilots? Take the written manuals and adapt them into engaging videos and audio pieces built for the data-fueled era.
In a multi-year project, Gamma Blast Studios worked with FedEx to not only educate its pilots about the 767 airframe, but alo gather data to strengthen instructors' training and improve pilot engagement. This custom data strategy included content formulas for the media department to create content for future development.
The work has answered longstanding client pain points surrounding content preference and has greatly improved pilot satisfaction and safety.
“Gamma Blast is such an amazing partner. Its data-driven and values-based approach to business has been a great fit for FedEx.” – Matt Morley, FedEx