CHALLENGE: How do you positively, absolutely improve FedEx pilot training?

SOLUTION: Take the airline’s long-used written manuals and adapt them into engaging videos and audio pieces built for the data-fueled era. In a multi-year project, Gamma Blast Studios created 61 videos and audio-casts to educate pilots on the 767 airframe, with a component that gathered data to prove improvement in training and pilot engagement. This custom data strategy included a plan for the future with content formulas for FedEx’s media department to use when Gamma Blast completed the project.

The work answered longstanding client pain points surrounding content preference and greatly improved pilot satisfaction and safety.