Mahindra Tractors

THE ASK:

Keep viewers of HGTV interested during the commercial break, engage visitors to the HGTV website, and demonstrate the brand for the advertiser.

THE SOLUTION:

Gamma Blast Studios created three DIY projects showing that a Mahindra tractor can be a solution for weekend farmers and ranchers who need ideas to transform their unused land. This fast-moving, how-to piece drove viewers to a webpage with step-by-step instructions and engaged those already on the website. Love a good dirt shot!