Memphis Travel – Restaurants
THE ASK
What do cities do when its restaurants are slow? Memphis Travel sought to remind couples from nearby markets who travel to Memphis the fun and food Memphis offers. The videos needed to work within the look of their current campaign, “This Ain’t No Vacation, It’s a #SoulTrip” that combines a hyperkinetic series of photographs with video.
THE SOLUTION
Since many couples come to Memphis to let loose, enjoy the incredible music scene and take in activities that they can’t get in their own markets, Gamma Blast Studios for New South Creative concepted a Hangover (the movie) type concept to show all of the restaurants and activities a couple can experience but put them in one night. Shot in one packed day, the spot used directable real people for authenticity and even, the real Peabody Hotel ducks for the suite’s bathtub. We added Clicktivated interactive tech to the video so the viewer could click out to restaurant and attraction pages.
