N-Hance Commercial (:30)
THE ASK:
As always, we started with research. Our social conversation research showed that high interest rates were making people feel stuck in homes with outdated kitchens. N-Hance wanted to tap into people’s intense feelings and give them a quick, cost-effective way to refresh their outdated kitchens. In addition to reflecting the homeowners’ emotions around the situation, N-Hance wanted to show the steps in the transformation process. The commercial had to fit all of the company’s markets and be able to last a few advertising seasons.
THE SOLUTION:
Gamma Blast Studios concepted a commercial that literally put the female homeowner at the center of her kitchen makeover. We hear her feelings, see her undergo the process and feel her immense satisfaction. Gamma Blast worked with the client to calculate the budget using 1/2 days so we could film the renovation as it happened over a series of days, The commercial was created to be customized for franchise markets.
