It’s a marriage.  Facebook, Twitter, LinkedIn, MySpace … potentially great applications, but without content that makes sense for your brand, social media apps are like going to a party without anything to say.

To find out how to begin a lasting conversation with your customers, follow the eyes.  As of November 2007, more people are using the Web to watch video online than they are for e-mail, according to Nielsen Online.  Then in February, social networking usage surpassed e-mail usage as well.  Shocking, but true.

Gamma Blast knows the balancing act of creating content that’s entertaining, emotional or thought-provoking, yet media that doesn’t beat the customer into submission with the brand message.  We know that hurts.

We’re now creating 6-month to yearlong strategic plans for clients that include consistent, eyeball-pleasing web content for their social media sites and websites.  Overall, they’re designed to increase sales and to keep a brand sticky.  A good example is our work for the up-and-coming band, Gloriana.  Check out the webisodes here.  These webisodes’ high level of finish have gotten the band a lot of attention.

Every company has something to bring to the social media party.  We’d love to chat about how to make your social media community talk about you.