Gamma Blast creates branded content that connects with consumers. We put what's important about your brand at the center of video content that people want to watch--whether that's branded entertainment, social and web video content or broadcast stories. Located in Nashville, TN, our video production company has stories to tell.
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Blog Post -- Feeling Comfy with Branded Entertainment: Measurement and Success -- Liz Denning
What makes a CMO, or a Director of Digital make the move to market using branded content, or branded entertainment? Measurable results and the success seen by early adopters such as Red Bull and Dove give comfort. Who doesn’t love some good numbers to chew on and confirm your existence? I do.