YouTube Branded Doc–Old Crow Medicine Show

Music fans got to see what it’s like when musicians such as Old Crow Medicine Show play their favorite venue on their favorite night of the year. This behind-the-scenes mini-doc for the Ryman Auditorium follows the band as they prepare for their New Year’s Eve show. These videos for the Ryman and the Opry’s YouTube channels drove web searchers who were looking for content about artists to find out more about Opry Entertainment’s venues.