Remember to give your brand some sizzle reel

  “In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

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A YEAR’S WORTH OF VIDEO CONTENT IN ABOUT A WEEK

It’s a struggle for companies. Video attracts and engages more than any other marketing method, yet many companies haven’t figure out a way to produce video in the quantity they need consistently for regular engagement. There’s a model that’s worked for Hollywood lately that when tweaked can get a brand to a year’s worth of video content…

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READ BEFORE YOUR VIDEO PRODUCTION SHOOT: 5 TIPS TO MAKE POST EASIER

There’s a reason that the phrase–“We’ll fix it in post,” exists. People who say this don’t have a buttoned-up process for their video production project so they rely on an editor to shine the footage and gloss over any mistakes. My husband, and business partner, who’s an Emmy-awarding winning Director/Editor, has many stories of boxes…

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