Posts by Liz Denning
Prep for Possible TikTok Ban: A Video Marketer’s Perspective
As video marketers who create content for TikTok and use it daily, we’re bracing for the potential impact of a TikTok ban. As TomPetty says, “The waiting is the hardest part!” While the prospect of losing this popular platform is concerning, we’re preparing strategies to adapt our clients’ content and reach through alternative channels. Here’s…
Read MoreAnswers to 4 Video Content Questions
Here are the top four video content questions answered. Question: How Do You Make Video Content that Helps Close a Sale? You make an explainer video and post the play button front and center on your website like our client, Integral. Gamma client Timothy Nobles says it’s helping people understand the product quicker, which moves…
Read MoreGet More Audience on YouTube in 2 Overlooked Ways
The internet is full of blog posts about how to get more audience on YouTube. You’ll see lists of tips on how to write engaging titles, improve your thumbnails, and infuse relevant keywords. Lots of good content out there. Within many articles, you may see the phrase, “Figure out what your audience wants.” This idea…
Read MoreHow to Increase Views on your Video Content
Step #1 — Use Data to Fine-Tune Your Audience’s Interests People tell marketers every day what they prefer. Whether it’s in interactions on social media, discussions in community forums, or blog posts, consumers are signaling their interests like never before. The most tuned-in marketers use these leading insights to their advantage, by using audiences’ interests as…
Read MoreCase Study: Creating the Right Video Content Grows Profits
How to Grow Volume for a Service Line Using Video If you’re marketing a high-dollar service, you may want to consider video for serious results. Video works to market a service because it’s the perfect way to show, tell and demonstrate empathy. Video moves people to act since they can see what to expect so…
Read MoreWhy You Should Grow Your YouTube Channel
Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…
Read MoreMachine Learning to Develop Video Content
To market a new health care service line, marketers need to understand how the treatment would fit into the patient’s world. Here, we look at an example of using machine learning data to develop video content as a first step. Gamma Blast Studios researched insights to market Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT)…
Read MoreGrowing Our YouTube Channel with TikTok
A Viral TikTok Helps Us Grow our YouTube Channel Recently, we created a YouTube channel, DiamondHand Racing Series, to stay ahead of the curve for YouTube and TikTok. It’s been a blast! On our channel, we run Matchbox-style car races on a tricked-out track and chronicle the response. To share what we learn, we’re going…
Read More5 reasons your brand should do video marketing
Your brand may be like many others. You randomly stick your videos on YouTube, create videos inconsistently, or do it in a way that doesn’t align with your marketing strategy. But there are legit reasons to construct your videos around a social insights strategy rooted in keywords for top Google authenticity. When you tap into…
Read MoreRemember to give your brand some sizzle reel
“In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…
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