Posts by Liz Denning
How to Increase Views on your Video Content
Step #1 — Use Data to Fine-Tune Your Audience’s Interests People tell marketers every day what they prefer. Whether it’s in interactions on social media, discussions in community forums, or blog posts, consumers are signaling their interests like never before. The most tuned-in marketers use these leading insights to their advantage, by using audiences’ interests as…
Read MoreWhy You Should Grow Your YouTube Channel
Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…
Read MoreMachine Learning to Develop Video Content
To market a new health care service line, marketers need to understand how the treatment would fit into the patient’s world. Here, we look at an example of using machine learning data to develop video content as a first step. Gamma Blast Studios researched insights to market Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT)…
Read MoreGrowing Our YouTube Channel with TikTok
A Viral TikTok Helps Us Grow our YouTube Channel Recently, we created a YouTube channel, DiamondHand Racing Series, to stay ahead of the curve for YouTube and TikTok. It’s been a blast! On our channel, we run Matchbox-style car races on a tricked-out track and chronicle the response. To share what we learn, we’re going…
Read MoreRemember to give your brand some sizzle reel
“In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…
Read More6 Tips for Influencer Marketing Video that’s On Brand
It’s the perfect storm. People can sniff out if marketing feels authentic or not. Consumers are demanding more video. Influencers are pulling more weight as conduits to consumers. So, knowing all of this about video + marketing + influencers, how does a brand create influencer marketing that feels authentic, stays on brand, and doesn’t suck?…
Read MoreHow to Tell How Long Your Script Is
If you’re giving a script a review eyeball, do you know how long the finished piece will be? Let’s talk about what a minute, 30 seconds, and 15 seconds look like in script format. 1-minute script This script hits one minute on the nose. In our downloadable template, use Helvetica 12-point font for two pages…
Read MoreMotion Graphics Artist: Ralph Gressine
Ralph Gressine not only speaks the language of motion graphics but also three other languages! He’s one of our newest craftspeople behind the visual marketing at Gamma Blast Studios. Read more to learn why our newest Motion Graphics Artist is talented and fab. Tell us about your international background: I grew up in Haiti,…
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