Remember to give your brand some sizzle reel

By Liz Denning | February 28, 2022 |

“In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

SIMPLE FORMULA TO HELP TELL YOUR BRAND’S STORY

By Gamma Blast | February 18, 2021 |

We see the term, “storytelling” everywhere as an important tool in marketing, but how can people actually tell stories about themselves, their brand, and business, especially as we re-emerge after COVID? Here’s a fun, tried-and-true formula that can get you started framing any brand’s story. This simple story structure hails from the screenwriting world, courtesy…