Remember to give your brand some sizzle reel

  “In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

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A YEAR’S WORTH OF VIDEO CONTENT IN ABOUT A WEEK

It’s a struggle for companies. Video attracts and engages more than any other marketing method, yet many companies haven’t figure out a way to produce video in the quantity they need consistently for regular engagement. There’s a model that’s worked for Hollywood lately that when tweaked can get a brand to a year’s worth of video content…

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SIMPLE FORMULA TO HELP TELL YOUR BRAND’S STORY

We see the term, “storytelling” everywhere as an important tool in marketing, but how can people actually tell stories about themselves, their brand, and business, especially as we re-emerge after COVID? Here’s a fun, tried-and-true formula that can get you started framing any brand’s story. This simple story structure hails from the screenwriting world, courtesy…

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READ BEFORE YOUR VIDEO PRODUCTION SHOOT: 5 TIPS TO MAKE POST EASIER

There’s a reason that the phrase–“We’ll fix it in post,” exists. People who say this don’t have a buttoned-up process for their video production project so they rely on an editor to shine the footage and gloss over any mistakes. My husband, and business partner, who’s an Emmy-awarding winning Director/Editor, has many stories of boxes…

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