Remember to give your brand some sizzle reel

By Liz Denning | February 28, 2022 |

“In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

A YEAR’S WORTH OF VIDEO CONTENT IN ABOUT A WEEK

By Gamma Blast | February 18, 2021 |

It’s a struggle for companies. Video engages more than any other marketing method, yet many companies haven’t figured out a way to produce video in the quantity they need consistently for regular engagement. There’s a model that’s worked for Hollywood that when tweaked can get a brand to a year’s worth of video content in…

SIMPLE FORMULA TO HELP TELL YOUR BRAND’S STORY

By Gamma Blast | February 18, 2021 |

We see the term, “storytelling” everywhere as an important tool in marketing, but how can people actually tell stories about themselves, their brand, and business, especially as we re-emerge after COVID? Here’s a fun, tried-and-true formula that can get you started framing any brand’s story. This simple story structure hails from the screenwriting world, courtesy…

6 TIPS FOR EASIER SOCIAL MEDIA VIDEO PRODUCTION

By Gamma Blast | February 19, 2020 |

There’s a reason that the phrase–“We’ll fix it in post,” exists. People who use this phrase probably don’t have a process for their video production project so they rely on an editor to gloss over any mistakes in social media video production. My husband, and business partner, who’s an Emmy-awarding winning Director/Editor, has many stories…