5 reasons your brand should do video marketing
Your brand may be like many others. You randomly stick your videos on YouTube, create videos inconsistently, or do it in a way that doesn’t align with your marketing strategy.
But there are legit reasons to construct your videos around a social insights strategy rooted in keywords for top Google authenticity. When you tap into the topics, trends, and themes people are already talking about related to your brand and category, your videos naturally rank at the top and resonate with Google and its sister, YouTube.
And then, of course, why spend the money for your brand to create videos without data and only get views from your close friends?
The Video Marketing Stats to Convince You
But first, before you think about using data for video marketing, you need to know the value of video marketing in the first place. As you can see, waiting on a data-aligned video marketing plan puts you behind the eight ball:
- The average person watches double the amount of video content now than they did in 2018. Video content is estimated to capture 82% of web traffic this year. And more than half of consumers say they want to see videos — more than any other type of content — from brands.
- Video increases customer conversion rates. Video on landing pages is capable of increasing conversion rates by more than 80%. And just putting the word “video” in your email subject line increases open rates by 19%. Plus, 9 out of 10 consumers say videos help them make buying decisions.
- Video is highly shareable. When a social media post includes video, it gets an average of 48% more views. And social media platforms and search engines continue their evolution toward prioritizing video because audiences have higher engagement with it.
- Smart video content is memorable. It ignites emotions, delights, and builds trust in a brand, even when presented as paid ad content.
- Videos boost your search ranking. Videos with captions are indexed more efficiently than text-only content. Transcripts increase keyword density and diversity on your page. (And, frankly, they’re just the right thing to do in terms of accessibility.)
If you’d like a short consultation on how to start video marketing by finding the topic, trends, and themes for your brand, reach out at email@example.com.