Why You Should Grow Your YouTube Channel

By Liz Denning | October 6, 2022

Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…

Growing Our YouTube Channel with TikTok

By Liz Denning | September 1, 2022

What We're Learning from YouTube aned Tiktok

A Viral TikTok Helps Us Grow our YouTube Channel Recently, we created a YouTube channel, DiamondHand Racing Series, to stay ahead of the curve for YouTube and TikTok. It’s been a blast! On our channel, we run Matchbox-style car races on a tricked-out track and chronicle the response. To share what we learn, we’re going…

5 reasons your brand should do video marketing

By Liz Denning | April 28, 2022

Your brand may be like many others. You randomly stick your videos on YouTube, create videos inconsistently, or do it in a way that doesn’t align with your marketing strategy. But there are legit reasons to construct your videos around a social insights strategy rooted in keywords for top Google authenticity. When you tap into…