Why You Should Grow Your YouTube Channel

Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…

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Machine Learning to Develop Video Content

Data insights graphic on severe depression conversation

To market a new health care service line, marketers need to understand how the treatment would fit into the patient’s world. Here, we look at an example of using machine learning data to develop video content as a first step. Gamma Blast Studios researched insights to market Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT)…

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Remember to give your brand some sizzle reel

  “In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

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A YEAR’S WORTH OF VIDEO CONTENT IN ABOUT A WEEK

Camera to create video content

It’s a struggle for companies. Video engages more than any other marketing method, yet many companies haven’t figured out a way to produce video in the quantity they need consistently for regular engagement. There’s a model that’s worked for Hollywood that when tweaked can get a brand to a year’s worth of video content in…

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SIMPLE FORMULA TO HELP TELL YOUR BRAND’S STORY

We see the term, “storytelling” everywhere as an important tool in marketing, but how can people actually tell stories about themselves, their brand, and business, especially as we re-emerge after COVID? Here’s a fun, tried-and-true formula that can get you started framing any brand’s story. This simple story structure hails from the screenwriting world, courtesy…

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