Machine Learning to Develop Video Content

By Liz Denning | October 6, 2022

Data insights graphic on severe depression conversation

To market a new health care service line, marketers need to understand how the treatment would fit into the patient’s world. Here, we look at an example of using machine learning data to develop video content as a first step. Gamma Blast Studios researched insights to market Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT)…

5 reasons your brand should do video marketing

By Lindsey Turner | April 28, 2022 |

Your brand may be like many others. You randomly stick your videos on YouTube, create videos inconsistently, or do it in a way that doesn’t align with your marketing strategy. But there are legit reasons to construct your videos around a social insights strategy rooted in keywords for top Google authenticity. When you tap into…

Remember to give your brand some sizzle reel

By Liz Denning | February 28, 2022 |

“In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…