Why You Should Grow Your YouTube Channel

Many, many organizations created a YouTube channel that’s now evolved into a library, or on a bad day, a dumping ground for video content. If that sounds like your brand, you may want to consider the untapped potential of your brand’s YouTube. Why? Here are four reasons why now is the time to grow your…

Read More

Machine Learning to Develop Video Content

To market a new health care service line, marketers need to understand how the treatment would fit into the patient’s world. Here, we look at an example of using machine learning data to develop video content as a first step. Gamma Blast Studios researched insights to market Transcranial Magnetic Stimulation (TMS) and Electroconvulsive Therapy (ECT)…

Read More

Growing Our YouTube Channel with TikTok

What We're Learning from YouTube aned Tiktok

A Viral TikTok Helps Us Grow our YouTube Channel Recently, we created a YouTube channel, DiamondHand Racing Series, to stay ahead of the curve for YouTube and TikTok. It’s been a blast! On our channel, we run Matchbox-style car races on a tricked-out track and chronicle the response. To share what we learn, we’re going…

Read More

Remember to give your brand some sizzle reel

  “In a world …” The voice of God from those trailers is burned into my mind. So for me and many of us, there’s nothing like a good sizzle reel for building buzz and excitement. It works for movies and it can definitely work for your brand. A sizzle reel (also sometimes called a…

Read More

6 Tips for Influencer Marketing Video that’s On Brand

Little Rock influencer

It’s the perfect storm. People can sniff out if marketing feels authentic or not. Consumers are demanding more video. Influencers are pulling more weight as conduits to consumers. So, knowing all of this about video + marketing + influencers, how does a brand create influencer marketing that feels authentic, stays on brand, and doesn’t suck?…

Read More

How to Tell How Long Your Script Is

If you’re giving a script a review eyeball, do you know how long the finished piece will be? Let’s talk about what a minute, 30 seconds, and 15 seconds look like in script format. 1-minute script This script hits one minute on the nose. In our downloadable template, use Helvetica 12-point font for two pages…

Read More